Management Team

Rob McFarlane, Chief Executive Officer and Founder
A native of Australia, Rob McFarlane founded Micro2000 in Los Angeles in 1990. Initially a reseller of computer diagnostics products such as Norton Utilities, Rob soon realized that the software available on the market at that time did not adequately satisfy customers’ needs, so he repositioned the company to take advantage of the growing information technology software market. With a reputation for exceptional product support, in 1994 the company launched its own PC diagnostic software, MicroScope, based on user feedback of the shortcomings of other software titles. A successful entrepreneur and visionary, Rob has been able to lead his privately-funded company through both the economic and computer software market volatility for more than a decade. Cash positive and growing, Rob continues to strengthen and diversify Micro2000’s product offerings to meet the evolving needs of today’s IT administrators.

Jacqui Mendelsohn, General Manager and Vice President of Administration
A twenty-year veteran of business administration and organizational management, Jacqui Mendelsohn has been with Micro2000 for the past thirteen years. As the GM and VP of Administration, she manages the company’s day-to-day operations, with specific responsibilities over human resources, administrative operations, legal, manufacturing and production. In her key role, she decreased company overhead by 25% while enhancing product quality and operating efficiency. Prior to Micro2000, Jacqui held business management positions at Robin & Dackerman, Mercer, Medinger & Hansen, and AMI, Inc.

Rodolfo (Pet) Natividad, Vice President of Operations
Pet is an information technology and engineering professional with over fifteen years of experience and broad expertise in the areas of network systems management, quality assurance, applications engineering and operations. He manages the product development, quality assurance and technical support teams at MicroScope and is the lead architect for the company’s newest product offering, RemoteScope. Previously, he held a variety of systems management, testing and technology consulting positions in companies including CompUSA, Texas Instruments and Wireless Com. Pet holds a degree in electronics and communications engineering from the Don Bosco Technical College in the Phillippines, and has stayed abreast with new technologies through numerous seminars and training courses over the years.

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